Good morning, McAllen.

Dallas Cowboys legend Tony Tolbert and a 45-foot SpongeBob SquarePants balloon will feature in the 2024 McAllen Holiday Parade, promising a blend of sports nostalgia and family entertainment.

Hidalgo County Precinct 3 in Texas announces the groundbreaking of a $2.4 million, 3.1-mile linear park trail aimed at promoting community health and safety, set for completion in May 2025.

South Texas Health System introduced students to healthcare careers and technologies through a hands-on Robotics Day & Health care Careers Fair in Edinburg.

South Texas College marks the 25th anniversary of its Dual Credit Programs, saving families an estimated $425 million in tuition.

McAllen ISD's annual College Night, featuring representatives from over 85 colleges and universities, is open to all students and parents in the Valley on Sept.

30.

South Texas Health System Behavioral's upcoming webinar aims to educate on handling mental health crises, led by director Leticia Sosa.

The South Texas Health System ER Pharr, a new $14.3 million emergency facility, will open on October 7 to serve Pharr and nearby communities with 24/7 medical care.

Band War Sundays

Experience a vibrant night of music featuring Nueva Escuela and Banda Sinaloense MG at MK'z Nightclub with no cover charge and free tables.

Cuco Concert

Experience an evening of captivating music with Cuco at the McAllen Convention Center.

Mocedades: A Nostalgic Musical Evening

Experience the romantic and nostalgic sounds of the iconic Spanish group Mocedades, featuring their classic hits and a special performance by Rafael Basurto.

Anime Fiesta - Saturday in McAllen

Experience a vibrant celebration of anime culture at the Anime Fiesta taking place at the McAllen Convention Center.

Stand-Up Comedy with René Vaca

Experience an evening of laughter with comedian René Vaca, known for his engaging style and impressive Netflix debut.

Helloween Horror Night at Suerte Bar & Grill

Experience a whimsical Halloween celebration with a Hello Kitty theme featuring exclusive spooky menu items and local vendors at Suerte Bar & Grill.

Invest Smartly: A Pathway to Financial Success

Learn from expert speakers about saving, credit improvement, and investment strategies to prepare for Texas's booming economy.

Sebastian Esquivel Concert Featuring Eugenio Esquivel and Los Esquivel

Experience a vibrant musical performance by Sebastian Esquivel alongside Eugenio Esquivel and Los Esquivel at the McAllen Convention Center.

Fiesta de Palmas

Experience a vibrant cultural celebration featuring diverse activities and events at the McAllen Convention Center.

Planta Nativa Fest 2024

Celebrate the beauty of plants and nature at the interactive Planta Nativa Fest, featuring live music and educational activities in a vibrant outdoor setting.